Thursday, August 28, 2014

Increasing Your Clientele Through Club Event Promotion Ideas

By Colette Foreman


The top reason that most people go to night clubs is to have fun and socialize. Meeting up strangers and interacting on the basis of no one judging you is also welcomed. If you relate to the reasons why night clubs were formed then it is easier to have club event promotion ideas.

It really does not matter whether you are trying to promote a lounge, bar, restaurant or a night club, the target audience is a significant factor to have in mind. The mistake that most people make is they do not work with a target audience.

The date for an event should be the first to have in mind. Pick a date that does not coincide with other similar events. Similar events normally split the audience and breed a lot of competition.

The kind of parties that the joint allows to hold in their venue should be very diverse. Incorporate weddings and bridal showers. Baby showers have a good attendance especially from women. Corporate gatherings and cocktails are great for business. The club should also list birthdays and anniversaries celebrations.

Graduation parties are a great way of inviting a young and vibrant crowd. In all this, it is important to note that affordability, quality and customer care services is what will keep customers coming back.

Music sets the pace, ambiance and mood of the entire event. Be very selective with what you offer as the type of entertainment may push away the crowd or bring it home. Select the appropriate DJ or a live band.

Advertising is the best marketing tool. Be your own promoter if affordability is tricky. Send out emails, captivating fliers, press releases to the local media like newspapers, television stations, radio stations and internet blogs.

The current market is mostly online. Having a good website will increase your prospects. The firms that have majored on online marketing can testify to this. Always give updates on face book and twitter.

Giving out branded merchandise helps to push up sales at the end. Shirts, hats, umbrellas, key holders and other branded items can be given away as gift hampers to frequent customers and those who bring in more clients.

Having a competitive edge gives you an upper hand. Stay creative and innovative. Inviting mysterious magicians and popular comedians is welcomed. Play games that are involving and will allow the crowd to mingle.

When you work with an agent finalize on the method of payment before closing the deal. They can be paid for their services through a certain percentage of total income made or as a portion of number of people that the party will attract.

Working with themes on daily basis is a marvellous idea. Taking the role of a gold sponsor in charity events and offering to host the event is an opportunity to get free publicity from the press and increase your customers and profits.

If you cannot afford promoters ensure to invite them and make it public in your posters. Socialists are currently trending and their appearance is a great way to improve your image and brand.




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