Saturday, August 22, 2015

Can A Social Media Agency Help Yooka-Laylee?

By Arthur Williams


Video game projects on Kickstarter are nothing new. As a matter of fact, they've been around for a couple of years now, and a select few have been able to gain traction and adoration from those who consider themselves gamers. One of the current projects many people have their eyes on is known as Yooka-Laylee, which has become quite popular. However, one has to wonder how much popular it could be if a social media agency were to be used.

Yooka-Laylee, for those who aren't in the know, is a future video game that has been cultivated by many former employees of Rare. It's easy to see the influence of such games as Banjo-Kazooie and Donkey Kong 64, both of which have amassed popularity during their releases as well. However, what makes Yooka-Laylee is that it has become something of a passion project for these individuals. As a result, it has been able to generate success unlike anything Kickstarter has seen beforehand.

Yooka-Laylee's Kickstarter went up with the initial goal of 175,000, which was meant within roughly over a half hour. To say that this was monumental would have been an understatement, since a day hadn't even passed until said goal was reached. By the end, it earned well over 2,090,000, making it the highest-funded UK video game project in the history of Kickstarter. With such success, though, one has to wonder if a social media agency can come into effect.

In my opinion, firms like fishbat should prove to be useful in this scenario, especially when given the numerous services they can offer. Social media management is just one of them, as everything from Facebook to Pinterest can be covered. What about SEO, which is something that is more deeply integrated into Google? These are just a few of the possible uses that a social media agency, of the highest caliber, may be able to offer.

Yooka-Laylee has been able to garner attention, and it's easy to see why. This is easily one of the most popular identities on the Kickstarter gaming scene, and one can only wonder just how much success it will be able to generate in the future. Once upon a time, 3D platformers were at the top of the gaming world, and they enjoyed popularity of the highest degree. If Yooka-Laylee comes to fruition, and receives favorable reviews, who's to say that it can't spark another period of popularity for the genre?




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