With the latest political turmoil targeting the tourism sector, Egypt has lined up a quantity of promotional and branding routines to regain its image and improve tourism.
The country will adopt a 3-pronged method to attract far more vacationers - through tour planners, media and airlines. It would also make double its spending budget on advertising and marketing this calendar year (its year starts from July) from the latest $400,000, explained Adel El Masry, the director of Egypt Tourism Authority in India.
"We will spend more in joint campaigning with tour planners and include far more airways and new destinations. Along with this, we will also conduct a sequence of promotional activities, events, exhibitions and trade programs," he additional.
The uprising in the month of January this calendar year had emptied hotels, casinos and bars and noticed a forty for each cent decline in tourist arrivals. The sector's contribution to the (GDP)gross domestic product declined to 11.two per cent this 12 months, from 11.5 for each cent ($ 12.5 billion in 2010) previous yr.
With the concept, 'Let's go to Egypt- Egypt is safe', the nation is advertising by itself as a secure tourism location. Of the 14.7 million travelers who visited Egypt final calendar year, about 70 for each cent arrived from Europe and 18 Percent from Arabian countries. It expects this range to develop to 25 million by 2020.
Masry stated Asian nations, especially India, was developing in terms of its outbound visitors. "This year, we would focus much more on Asian nations."
Indian vacationers in Egypt have been increasing at 30 for each cent over the previous handful of many years. Last calendar year 114,000 Indian people visited Egypt. A great deal of Indian films are also getting shot in Egypt like Singh is King.
"We are currently in discussion with some of the movie producers to shoot films in Egypt and are in the method of assigning an additional brand name ambassador for the Indian market place," he explained. Bollywood actress Celina Jaitley is now the model ambassador for Egypt tourism. If you want to see Celina Jaitley videos then check out here. Along with the historical, heritage, and cultural location, Egypt is promoting by itself as a destination for wellness, spiritual, cruise travel and MICE (meeting, incentives, conferencing, and exhibitions).
The country will adopt a 3-pronged method to attract far more vacationers - through tour planners, media and airlines. It would also make double its spending budget on advertising and marketing this calendar year (its year starts from July) from the latest $400,000, explained Adel El Masry, the director of Egypt Tourism Authority in India.
"We will spend more in joint campaigning with tour planners and include far more airways and new destinations. Along with this, we will also conduct a sequence of promotional activities, events, exhibitions and trade programs," he additional.
The uprising in the month of January this calendar year had emptied hotels, casinos and bars and noticed a forty for each cent decline in tourist arrivals. The sector's contribution to the (GDP)gross domestic product declined to 11.two per cent this 12 months, from 11.5 for each cent ($ 12.5 billion in 2010) previous yr.
With the concept, 'Let's go to Egypt- Egypt is safe', the nation is advertising by itself as a secure tourism location. Of the 14.7 million travelers who visited Egypt final calendar year, about 70 for each cent arrived from Europe and 18 Percent from Arabian countries. It expects this range to develop to 25 million by 2020.
Masry stated Asian nations, especially India, was developing in terms of its outbound visitors. "This year, we would focus much more on Asian nations."
Indian vacationers in Egypt have been increasing at 30 for each cent over the previous handful of many years. Last calendar year 114,000 Indian people visited Egypt. A great deal of Indian films are also getting shot in Egypt like Singh is King.
"We are currently in discussion with some of the movie producers to shoot films in Egypt and are in the method of assigning an additional brand name ambassador for the Indian market place," he explained. Bollywood actress Celina Jaitley is now the model ambassador for Egypt tourism. If you want to see Celina Jaitley videos then check out here. Along with the historical, heritage, and cultural location, Egypt is promoting by itself as a destination for wellness, spiritual, cruise travel and MICE (meeting, incentives, conferencing, and exhibitions).
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Check out here for some Celina Jaitley videos.. Check here for free reprint license: Egypt Focus at Indian Travelers.
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