Friday, August 5, 2011

Writing For SEO: The Work Of The Online Writer

By Anne Scots


Come to a newsroom and ask a news writer about SEO, and you would usually get a rather terse response. SEO, or search engine optimisation, has been the reason articles are spread all over the internet. In SEO, keyword-rich articles are circulated for the sole objective of building links that will make a website highly searchable in the search engines. In short, SEO writing is for marketing and advertising of small to medium size businesses.

In both news media writing and SEO, the mantra "content is king" applies. Readers have discerning preferences, and would instantly thrash a poorly written, keyword-bombed article. In both news media writing and SEO, content, therefore, has to be interesting. While it is true that search engine spiders are also target readers of a keyword-rich copy, real human beings actually read SEO materials, therefore these materials have to make sense.

Is there a reason for internet article writers to feel less or insecure when compared with journalists? The answer is none. SEO writers do not write boring things. The same stress on plagiarism as being unethical, and incorrect grammar and non-sensical composition as being bad writing practices is placed on the assignment of internet article writers.

In both journalism and internet article writing, writers need to grip readers. Competing for attention is even harder in the SEO game. Whereas readers of newspapers usually read up to the third paragraph of a news story, internet readers are scanners. With the wide selection of other sources of information online, they can altogether quit reading an article as soon as the banner fails to get their attention, and then they click on another.

SEO is worldwide recognised as an internet marketing strategy as well information resource. In Singapore, SEO companies offer cutting-edge solutions to web marketing campaigns. The SEO services Singapore can offer keeps aligned with its prepared environment for the use of internet as a business tool. Singapore SEO companies employ the highest work quality.

Internet article writers are constantly pressed to deliver high-quality content within tough deadlines. Singapore has the competitive range in responding to the growing article volume request as it uses foreign sources in writing excellent English articles from journalists of other Asian countries particularly the Philippines.

Journalism and SEO writing also have another shared ground. For the writers, both give an opportunity to sharpen skills, make a decent living, and take pleasure in doing what they like doing best.




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