Monday, April 14, 2014

All About Corporate Art Collections

By Anita Ortega


If one would go to a very large office, he would usually notice that there are a lot of paintings or other forms of artworks that are used there as decorations. Now one would usually wonder why a company would spend a lot of dollars on things like these. Now they do not know that behind these corporate art collections, there are deeper reasons as to why corporations would hold these things.

One can actually consider these paintings as a company asset because they would actually serve as some sort of marketing tool that does help the image of the corporation. It is for this specific reason that these corporations do not mind shelling out a lot of money on these so called worthless paintings. There are actually a lot of reasons as to why these things are actually very important.

Of course the most basic reasons as to why corporations would need these artworks is to simply show the customers that they are professional. Usually, the public would have some sort of notion that corporations are supposed to be rather classy otherwise they are not professional. So in order to appeal to the visitors who would come to the office, the company spends money on paintings or other things so that they can show that they are classy and should be respected.

Now this is only one of the positive effects that the paintings would have on visitors. Another positive effect that these paintings would have on the visitors is that they would help the visitors relax while they are either waiting for a meeting or working. Looking at paintings can actually be very relaxing and would therefore help visitors feel at home while they are inside the office.

Of course the visitors are not the only audiences of these artworks but even the workers in the office as well. Not only do paintings have a calming effect but it also has an effect on humans that would actually stimulate brain activity. In fact, workers who are exposed to artworks are said to be able to work better.

Now stress is one thing but overall brain function is another thing. Other studies have shown that art not only has a calming effect but it also has a stimulating effect on the brain. Because the brain is more stimulated after looking at art, the brain tends to now become more creative, innovative, and more efficient in work.

Now aside from helping themselves, the corporations are also helping cultures by showcasing their paintings. Now each painting comes from a different county and would carry the culture of its respective country. By showcasing these paintings or artworks in their offices, the corporations are actually promoting the culture of the respective country.

Of course the corporations are also helping the art community as a whole. In a way, they are promoting art as there are many people who do not appreciate classic art forms enough. So by hanging these artworks in an office, these works will get the exposure that it needs from the public.




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