The mass media has been very well known to always feed the minds of people with different kinds of messages just about everyday. Of course they do this even by the regular TV shows that people would watch every single day. Each television show actually has a secret manipulator hidden in television show that would take the form of the protagonist, the antagonist, and the other characters.
From a scientific point of view, Herbert Krugman stated that the moment a person watches TV, he will be more inclined to use his right brain instead of his left. The left hemisphere is used for logical reasoning while the right brain houses all the emotional qualities of a person. When a person uses his right brain to create responses, he will be inclined to creating uncritical and emotional responses instead of logical ones.
This stems out from the fact that people who watch TV shows are more inclined to want to relax and not analyze too much about what they are watching. This then forces the brain to shift from the left hemisphere to the right hemisphere in a split second as the brain is more relaxed during this shift. It is because of this that people are actually drawn to watching certain shows because these shows can evoke emotional responses that appeal to the viewers.
Now to dig deeper into this subject, it is good to take a look at how the media actually targets certain groups or clusters of people. They do this by means of target segmentation wherein they would target the preferences of a specific group of people by making use of demographics and behavioral patterns. This is the very reason why there are so many genres of shows.
When it comes to television shows, usually the main objective is to get the viewers hooked on the show. So if one would think about it, he would most likely ask himself what makes shows so addictive. Well looking deep into it, it is mostly because of the script which was made by the scriptwriter and inspired by the director.
Of course the one who creates the plot is the writer of the story. The writer of the story would also be creating the dialogues that would be able to catch the attention of the viewers and to keep them hooked on the show. Of course since the writers are the ones behind the plot, then they would be the ones who would add the subliminal messages there that could appeal to the people.
Of course the same kind of theory would also be the same for reality television as well. Of course the concept of reality shows would appeal to people because it gives the people a feeling that they can become TV stars overnight. This is something that really appeals to viewers.
So in a nutshell, TV shows would actually tap the aspirations of the viewers. By bringing them to another world, the ones behind the screen can actually make people immerse themselves in a world they think they want. That is the essence of manipulation through TV.
From a scientific point of view, Herbert Krugman stated that the moment a person watches TV, he will be more inclined to use his right brain instead of his left. The left hemisphere is used for logical reasoning while the right brain houses all the emotional qualities of a person. When a person uses his right brain to create responses, he will be inclined to creating uncritical and emotional responses instead of logical ones.
This stems out from the fact that people who watch TV shows are more inclined to want to relax and not analyze too much about what they are watching. This then forces the brain to shift from the left hemisphere to the right hemisphere in a split second as the brain is more relaxed during this shift. It is because of this that people are actually drawn to watching certain shows because these shows can evoke emotional responses that appeal to the viewers.
Now to dig deeper into this subject, it is good to take a look at how the media actually targets certain groups or clusters of people. They do this by means of target segmentation wherein they would target the preferences of a specific group of people by making use of demographics and behavioral patterns. This is the very reason why there are so many genres of shows.
When it comes to television shows, usually the main objective is to get the viewers hooked on the show. So if one would think about it, he would most likely ask himself what makes shows so addictive. Well looking deep into it, it is mostly because of the script which was made by the scriptwriter and inspired by the director.
Of course the one who creates the plot is the writer of the story. The writer of the story would also be creating the dialogues that would be able to catch the attention of the viewers and to keep them hooked on the show. Of course since the writers are the ones behind the plot, then they would be the ones who would add the subliminal messages there that could appeal to the people.
Of course the same kind of theory would also be the same for reality television as well. Of course the concept of reality shows would appeal to people because it gives the people a feeling that they can become TV stars overnight. This is something that really appeals to viewers.
So in a nutshell, TV shows would actually tap the aspirations of the viewers. By bringing them to another world, the ones behind the screen can actually make people immerse themselves in a world they think they want. That is the essence of manipulation through TV.
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