Tuesday, September 13, 2011

Need To Start A Video Production Business?

By Matt Hawthorn


Beginning a video production business is a lot easier than it used to be. This article thinks you have a working knowledge of video cameras, marketing, and intenet SEO marketing and advertising. No good having the abilities if you do not know how to promote your business.

The first thing to think about is whether you have got the suitable equipment to call yourself a full scale production company. If you do not already have them, the Canon D5 SLR photography cameras are a dream for shooting full quality, glorious looking HD video photographs. You will need portable sound hardware, and glide arms and a mini steadi-cam rig.

Get a few of these together with some portable sound supply and you are in business. You'll need to budget for separate lenses but you will get masses of camera and lenses for around $10 000. This is small in pro video production.

You can always hire things like mini jib arms and cranes once you have won a job for a business. You'll need an edit suite. Final Cut pro is a superb professional option but the most recent edition of Adobe Premiere is a dream for modifying HD photographs. Make sure you have a fast PC with solid state drives (SSD's) that don't cause no lag, and an extremely high spec graphic card.

Next up you need to find some work. Build an internet site or blog which is a free and cheap option, you will also be well placed to buy a pro blog theme which will make your website look the Shiz nit. Now it's to the marketing bit. You have 2 options. Adwords or S.E.O. Or both. Dependent on your market and town or neighborhood, you may be ready to rise up to the pinnacle of Google pretty fast with just a bit bit of back linking and directory submission work.

If this area isn't your strong point run one or two adverts on Adwords. Before doing that head to You Tube for some Adwords training. Try to not get to concerned with the company who's running the videos or you will finish up paying them money to do a straightforward job you can do, if you only carry out as little as 30 mins of video coaching.

Your ad should mention professional video production. Or if you'd like a profitable side job you could perform marriage videography. Your ad should display wedding videos, or professional wedding videograpy Arlington (or whatever city you are in). Bid on the keywords appropriate to your ad, and then choose your city or area only as the target area for your advert.




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