Saturday, January 23, 2016

Some Influence Of The Clothing Hang Tags

By Amy Powell


In the current world market, information is the most sought after thing before people buy a product. Therefore, information is important for anyone who is looking to conquer the big part of the market niche. Providing this information is usually done through advertisement on the media. There are some other ways of advertisement that are also important when it comes to buying that actual product from the shelf. The following are some of the influences clothing hang tags have had in the marketing of products.

A clothing hang tag should reflect the type of your market target. In the apparel business, one must have the target market or the customers intended. They may range from kids to adults and different age groups in both the sexes. Children clothes should have a brightly colored tag while those of adults have somewhat dark colored.

The hang tags also contain information about the product or clothing. This information is written in a way that conveniences the customer to buy this product. They provide tips on how to use a product or wear, how to wash and iron. They also provide the dos and do not during use. They provide the make and the materials and he company that manufactures.

These hangs may also include pictures that may provide additional information. As the Chinese saying goes, a picture is worth a thousand words. This is the easiest way for one to communicate to a large number of customers. It can be a provide instructions on matters like how to iron, wash and at what temperatures and condition. It might show too where the clothing is used and what best may compliment the item by an illustration.

A brand name on tag helps in marketing the product in the shelf. Many people always go after the branded merchandise over the not labeled one. This is because they think the non-labeled ones are a fake. So, it is important to make sure the name or label sticks for the customers to know what is real and what is not.

One can have their contact information on the tag. This gives a venue through which the customers can channel their complaints and also any suggestions. An example is when a customer finds about the product in the dealer store and wants to inquire on sizes or want to do business with your company. This makes it easy to meet and know new clients.

The hangs may be used in stock keeping in many big retail shops. This kind of work when done manually maybe a lot of job and may call for a bigger workforce. Therefore, this saves on cost and time. It may also be damaging to the clothes if you stick the bar codes on clothes themselves because the glue on stickers may compromise the quality of clothes. The hang tags help avoid such damages that may be there in such cases.

It is quite clear the positive effects the clothing tags have when they are put into effective use. Apart from advertisement only, it is also a way of passing information to the masses.




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