What's SEO? Have you ever although about what you might be trying to achieve with research engine optimization, and what you have been generating inside your site to obtain it? Have you by no means wondered if there were better methods to obtain to exactly where you want to become because of SEO?
I have - frequently. And I have looked closely at what I am generating with my web site and regardless of whether it improves it. In fact, it's not your web site that your need to optimize, but every individual net page. I have occur to the conclusion that as Google, in particular, make changes to their requirements in order which you get a high listing - or listed at all for that matter - the a smaller amount I need to do to optimize my website.
In fact, once I seem closely, what I do in SEO these days is simply well-known sense, and what I should be creating is to design my web site to the advantage of my customers. I have had persons write to me proclaiming being SEO experts and criticizing my damaging HTML. 'Crap' it was known as by one, yet my site with 'crap' HTML is higher inside search engine listings that theirs. Maybe they cannot discover the correct keywords, but they're the experts.
So HTML isn't important. We are told that Meta tags are no longer important. So what is left? Ensuring that every page's title will be the exact same as the keyword it's written round - well, which is just well-liked sense. That may be what I would do anyway, so that my traffic would know what the document was about. I should also put these in H1 tags. Ok, which is effortless to do. Practically nothing mystical there.
What else? Oh, yes. The keyword density. Surprise, surprise, the ideal is to get your keyword once from the very first 100 characters and once more in the last paragraph of a page with 400 - 500 words. Any additional words than that, then put it in as soon as again. Do not consider anyone that tells you that you have to have 1% - 3% keyword density. That approaches Five - 15 keywords in a 500 term page! That's old hat and a fast way to research engine oblivion. These days are over.
There's not significantly left of classical SEO to worry about. The a couple of majors that I have left to consider are internal and external linking strategies. Let's consider external links first. They are important, and Google have stated so, but for how long? You'll find rumors that back-links are going to be much less essential because content is now taking second place to artificially formed links.
At 1 time, Google looked upon links back for ones web site from an additional as a sign that your website was regarded to be an authority on a subject. I'll use the term 'site', but it must incredibly be 'page' due to the fact the Google term is PageRank, and refers to person world wide web pages, not complete world-wide-web sites. And rightly so, due to the fact if a website notion that your content would be useful to their readers then they would supply them using a link to your relevant net page.
Now, however, links are artificially generated, sometimes software generated, and are effectively useless since, while they look on the website, they do so from a so-called 'links' document that is full of absolutely nothing but masses of links. Now, the extremely sites that links and beneficial keyword density were meant to shove off the web are now appearing back at the top of the listings. No content but masses of links. Google know this, and will possibly take some action against it.
Internal linking is really a separate subject, and a single on which I specialize. The arrangement of one's internet pages, and design of your internal linking, are important to achieving excellent listings on search engines. Not only your internal linking strategy, but also the design of every individual page. There are particular sites that will not get to the top 10 without having radical changes, and I have a single or 2 of them due to the content that I want on every site and also the purpose that I want them to serve. Eventually they will as I increase the amount of pages, but to your meantime I am not too bothered. I get many visitors anyway.
So that got me to considering again. Why ought to I bother a lot with SEO if all I need do is to design my web site logically and make certain that my internal links offer probably the most possible assistance to my visitors, with no confusing them with dozens of options on every page?
Why ought to I bother with all these artificial links if I can get excellent links and lots of site visitors through article marketing? After which I realized that I had no need on the links purely as an external SEO tool; i.e. to supply me with much better Google PageRank, because I was obtaining lots of site visitors anyway via people clicking on my links in my articles, or resource boxes.
So I decided not to! I am now heading to run a few campaigns without having SEO at all other than the obvious ways of providing my site visitors using a very good assistance when they visit my website. Then I will discover the fact around the matter. What's SEO: myth or reality?
I have - frequently. And I have looked closely at what I am generating with my web site and regardless of whether it improves it. In fact, it's not your web site that your need to optimize, but every individual net page. I have occur to the conclusion that as Google, in particular, make changes to their requirements in order which you get a high listing - or listed at all for that matter - the a smaller amount I need to do to optimize my website.
In fact, once I seem closely, what I do in SEO these days is simply well-known sense, and what I should be creating is to design my web site to the advantage of my customers. I have had persons write to me proclaiming being SEO experts and criticizing my damaging HTML. 'Crap' it was known as by one, yet my site with 'crap' HTML is higher inside search engine listings that theirs. Maybe they cannot discover the correct keywords, but they're the experts.
So HTML isn't important. We are told that Meta tags are no longer important. So what is left? Ensuring that every page's title will be the exact same as the keyword it's written round - well, which is just well-liked sense. That may be what I would do anyway, so that my traffic would know what the document was about. I should also put these in H1 tags. Ok, which is effortless to do. Practically nothing mystical there.
What else? Oh, yes. The keyword density. Surprise, surprise, the ideal is to get your keyword once from the very first 100 characters and once more in the last paragraph of a page with 400 - 500 words. Any additional words than that, then put it in as soon as again. Do not consider anyone that tells you that you have to have 1% - 3% keyword density. That approaches Five - 15 keywords in a 500 term page! That's old hat and a fast way to research engine oblivion. These days are over.
There's not significantly left of classical SEO to worry about. The a couple of majors that I have left to consider are internal and external linking strategies. Let's consider external links first. They are important, and Google have stated so, but for how long? You'll find rumors that back-links are going to be much less essential because content is now taking second place to artificially formed links.
At 1 time, Google looked upon links back for ones web site from an additional as a sign that your website was regarded to be an authority on a subject. I'll use the term 'site', but it must incredibly be 'page' due to the fact the Google term is PageRank, and refers to person world wide web pages, not complete world-wide-web sites. And rightly so, due to the fact if a website notion that your content would be useful to their readers then they would supply them using a link to your relevant net page.
Now, however, links are artificially generated, sometimes software generated, and are effectively useless since, while they look on the website, they do so from a so-called 'links' document that is full of absolutely nothing but masses of links. Now, the extremely sites that links and beneficial keyword density were meant to shove off the web are now appearing back at the top of the listings. No content but masses of links. Google know this, and will possibly take some action against it.
Internal linking is really a separate subject, and a single on which I specialize. The arrangement of one's internet pages, and design of your internal linking, are important to achieving excellent listings on search engines. Not only your internal linking strategy, but also the design of every individual page. There are particular sites that will not get to the top 10 without having radical changes, and I have a single or 2 of them due to the content that I want on every site and also the purpose that I want them to serve. Eventually they will as I increase the amount of pages, but to your meantime I am not too bothered. I get many visitors anyway.
So that got me to considering again. Why ought to I bother a lot with SEO if all I need do is to design my web site logically and make certain that my internal links offer probably the most possible assistance to my visitors, with no confusing them with dozens of options on every page?
Why ought to I bother with all these artificial links if I can get excellent links and lots of site visitors through article marketing? After which I realized that I had no need on the links purely as an external SEO tool; i.e. to supply me with much better Google PageRank, because I was obtaining lots of site visitors anyway via people clicking on my links in my articles, or resource boxes.
So I decided not to! I am now heading to run a few campaigns without having SEO at all other than the obvious ways of providing my site visitors using a very good assistance when they visit my website. Then I will discover the fact around the matter. What's SEO: myth or reality?
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