Friday, February 1, 2013

Timbaland, Neptunes, Dr Dre ? No More Super Music Producers!

By Seba Fairway


In the early 2000's, the music industry, most notably the communities of hiphop and also rnb, saw the appearance of what we now call the "super music producers", accounting for chiefs: Dr. Dre, Timbaland, Rodney Jerkins and also The Neptunes.

What precisely is a "super producer"? So, the best demonstration of their difference with a "simple" producer will make the illustration of what we call a "supermodel" in fashion, for example Cindy Crawford, Claudia Schiffer or even Naomi Campbell. You know these prominent models as well as everybody else and you can see all of them on all of the catwalks. To be brief: safe values.

This has been the same in the music industry: there had been "big" producers, safe values, that directed completely the projects and were requested by the most renowned singers and also rappers. That was always more safe for record labels to get a popular music producer compared to a beginner. The famous producer composed a many of triumphant singles, in theory. For the reason right at that time in most cases big music producers sold cd.

However, the music business, after the beginning of the decade changed. To begin with, most people don't really shop for disk nowadays.

So the record companies give lower money for a project. And not surprisingly, record companies will no longer be looking to make investments between $ 100 000 to $ 300 000 for one single beat, as was the case at the golden period of music producers. The disks tend to not sell and world-wide-web develops. To defeat illegal downloading of their artists, record companies create or merge with with statutory download platforms and try to impose their existence in this internet scene, which has been escaping their control for such a long time.

But the increasing use of the internet has also made possible the visibility of an abundance of not known producers as good as, if not quite as good as, "Super Producers".

All of these producers have focused on the improvement of the Web, which has helped these to sell their beats online. Helping them to connect and also work with performers on a local scale as well as a world wide one. A producer from New York will now be able to try to sell beats to a person in Japan. It is now more efficient for them to get a powerful authority with a career. For the artists, this makes a gigantic difference! They can buy beats online from home for their album, EP or even mixtape for reasonable prices; faraway from those practiced by the "super producers".

Record companies pay a particular awareness of this brand new market. They buy beats online too. And nowadays we can see that a few of these web producers are getting hired by majors.

The golden epoch of super producers like the years of super models goes away gradually, revealing way to this brand new market driven by producers who, generally, have not a single thing to envy to the "super producers".




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