The name Pandora is synonymous with a prominent jewellery brand that originated in Denmark. It's largely recognisable thanks to its range of charm bracelets and accompanying charms. These charms are sold in over 50 different countries with literally hundreds of different designs available. Even though Pandora is mainly known for its charms, the company does also make other kinds of jewellery. This includes necklaces, anklets, watches and earrings.
So how did Pandora begin? The company's origins start with Danish couple Per and Winnie Enevoldsen. Per was originally a goldsmith. He opened up a jewellery store in Copenhagen in 1982. During this time Per and Winnie would fly to Thailand where they would source jewellery. These trips would provide them with products to sell back home in their shop.
The Enevoldsen's decided in 1984 that they would concentrate on wholesale as opposed to retail. This inspired them to open up a manufacturing plant in Thailand which they called Pandora Productions. They hired a woman called Lone Frandsen to design the jewellery range that the plant would make.
The company underwent several key changes by 1987. To begin with, the production facility was moved to Denmark. Lone and Winnie operated out of a headquarters that they set up in the capital. The word "Productions" was dropped from the name so that the company was now called "Pandora". And finally, the decision was made to stop acting as a jewellery retailer. From now on Pandora would strictly be a jewellery producer and wholesale merchant.
Lisbeth En Larsen was recruited in 1996 to help Lone Frandsen come up with a unique jewellery line. They needed to come up with something that could be used to define Pandora as a brand.
It was a long wait until the big break in 2000. This was the year that Pandora brought out its very first range of charms and charm bracelets. Charm jewellery was back in fashion and so the timing was perfect. Nevertheless it was Pandora that paved the way by using a snappy slogan of "one charm for every unforgettable moment in your life." The charms themselves were produced from quality metals such as sterling silver and gold. On top of that, Pandora revealed numerous murano glass charms. Theses were particularly special as they were hand made on the famed island of Murano in Italy. This mixture of good materials extensive designs on the market suggested that these charms were an affordable extravagance for purchasers.
An added benefit was the simple fact that each and every charm was machined with Pandora's patented threading technique. This meant that a charm would have to be twisted over the threaded ends of the Pandora bracelet to safeguarded it. The most obvious advantage of this was that the charm was fastened securely onto the bracelet and could not be lost. However, it also proved to be a shrewd move on Pandora's part. The threads meant that Pandora charms would not work on rival bracelets and vice versa. So if you had a Pandora bracelet, you would have to buy all your future charms from Pandora as well.
So how did Pandora begin? The company's origins start with Danish couple Per and Winnie Enevoldsen. Per was originally a goldsmith. He opened up a jewellery store in Copenhagen in 1982. During this time Per and Winnie would fly to Thailand where they would source jewellery. These trips would provide them with products to sell back home in their shop.
The Enevoldsen's decided in 1984 that they would concentrate on wholesale as opposed to retail. This inspired them to open up a manufacturing plant in Thailand which they called Pandora Productions. They hired a woman called Lone Frandsen to design the jewellery range that the plant would make.
The company underwent several key changes by 1987. To begin with, the production facility was moved to Denmark. Lone and Winnie operated out of a headquarters that they set up in the capital. The word "Productions" was dropped from the name so that the company was now called "Pandora". And finally, the decision was made to stop acting as a jewellery retailer. From now on Pandora would strictly be a jewellery producer and wholesale merchant.
Lisbeth En Larsen was recruited in 1996 to help Lone Frandsen come up with a unique jewellery line. They needed to come up with something that could be used to define Pandora as a brand.
It was a long wait until the big break in 2000. This was the year that Pandora brought out its very first range of charms and charm bracelets. Charm jewellery was back in fashion and so the timing was perfect. Nevertheless it was Pandora that paved the way by using a snappy slogan of "one charm for every unforgettable moment in your life." The charms themselves were produced from quality metals such as sterling silver and gold. On top of that, Pandora revealed numerous murano glass charms. Theses were particularly special as they were hand made on the famed island of Murano in Italy. This mixture of good materials extensive designs on the market suggested that these charms were an affordable extravagance for purchasers.
An added benefit was the simple fact that each and every charm was machined with Pandora's patented threading technique. This meant that a charm would have to be twisted over the threaded ends of the Pandora bracelet to safeguarded it. The most obvious advantage of this was that the charm was fastened securely onto the bracelet and could not be lost. However, it also proved to be a shrewd move on Pandora's part. The threads meant that Pandora charms would not work on rival bracelets and vice versa. So if you had a Pandora bracelet, you would have to buy all your future charms from Pandora as well.
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