Thursday, January 30, 2014

A Quick Look At The Fashion Association

By Grace Rivas


The fashion industry is concerned about the development of new or popular styles in clothing and the accessories. The industry is also concerned with the creation of newer trends in the footwear, makeup and the body piercing industry. The habitual trends are developed by the models that are used to set the trend for the use of these products. The fashion association regulates all the creations of the garment industry. The fancy models have to work within the stipulated regulations.

The industry is always in the process of change. Changes are as a result of time factor and the ever-changing life styles. These lifestyles dictate the various sense of consumption. There is a need to have garments that blends the sense of style and the sophistication. The manufacturers may produce the two separately or may have pieces of production blending the style with the sense of sophistication.

Over the last few years, the rate of acceleration has considerably changed. The change in the pace of change has been as a result of the development of the transsexual clothing. Most of the clothing companies are now producing pieces that can be used by both the males and the females. The body structures and the different needs have to put into consideration before production.

There are a number of ways through which companies cultivate the brand loyalty among their customers. Most of the producers are franchises. Franchises are special business lines which use the well-known brand names so as to attract customers. The use of brand name is accompanied by the growth in quality of products. Thus through the franchises, the producers are able to penetrate the prospective market segments.

There are a number of specialists who are entrusted with the role of developing and creating the pieces of garments or the footwear. The initial drawings are in form of special designs. These are commonly drawn on pieces of papers before they get modeled. The designers then model using special pieces of papers. After the modeling, the trained tailors put the drawing into pieces of actual dresses and trousers. Dressmakers and tailors work hand in hand with the designers for production of fancy and appealing designs.

The clothing industry has a number of very strong brands. The brands control a substantial piece of the clothing and garment industry. The accessories market is also controlled by several capitalists. These operate in major cities of fashion. The cities that set the trend for the rest of the world are mainly found across the American and European countries. Products are showcased here before being shipped to the rest of the world.

The footwear industry is also run by an association of firms. These produce products that are mainly meant for high-end clients. The low-end product production is still emerging. In most cases, the footwear producers use the international football personalities in order to market their products. The football clubs may also receive a special package of customized footwear.

The fashion association controls all the activities within the industry. This calls for a special platform of running the operations. Regulations are needed so as to guide the process of production. Standardization is also very critical in setting the standards of goods to be consumed by major markets across the globe.




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