While it is true that we all need food to survive the process of eating it is not just about mere sustenance. Often the pleasure and anticipation of eating is part of it and this begins before someone opens the packet before preparing the meal that they are about to eat. If you are looking to market a new product then it helps to have the right food packaging illustration in order to attract potential customers.
The easiest way to find potential illustrators is to look them up online. While some will work for agencies a number of them may also work independently. You may also want to look for graphic design agencies but ideally you want to find someone that specifically specialises in illustrating food.
Before you talk to an illustrator you should think about what you want. A good way to do this is to do some research by visiting a grocery store or a supermarket. As you look around try to find products that are similar to the one that you would like to promote. This will then make it easier to write a brief.
A brief should provide details of your product, your target demographic and an idea of the kind of illustration you want. Ideally you should also provide some kind of rough mock up and some reference material. Additional information such as this can often make it easier for an illustrator to know what you want.
You should then look up illustrators online. Some may be part of an agency while others may work independently. There are advantages and disadvantages to both. If they work for an agency then they are likely to do a lot of work because it is in the best interest of the agent to ensure that they get work so that they can take a percentage from it.
If you can draw a mock up of what you would like. It does not necessarily need to be artistically accurate but it can give them a reference to work with. Alternatively you can show them similar types of packaging to give them an idea of the kind of image you want for your product.
This is why you should know the background of the illustrator. Meeting them in person is a good chance to discuss their work. They should be willing to say where they studied and mention previous clients they have worked with. Ideally they will also have testimonials and people you can contact.
It is best to contact at least three food packaging illustrators. This will give you the chance to compare them in terms of both cost and the quality of their work and experience. It is also recommended to look for feedback and customer reviews online to help you make the right decision for your business and to make sure you choose someone who will make your product look good!
The easiest way to find potential illustrators is to look them up online. While some will work for agencies a number of them may also work independently. You may also want to look for graphic design agencies but ideally you want to find someone that specifically specialises in illustrating food.
Before you talk to an illustrator you should think about what you want. A good way to do this is to do some research by visiting a grocery store or a supermarket. As you look around try to find products that are similar to the one that you would like to promote. This will then make it easier to write a brief.
A brief should provide details of your product, your target demographic and an idea of the kind of illustration you want. Ideally you should also provide some kind of rough mock up and some reference material. Additional information such as this can often make it easier for an illustrator to know what you want.
You should then look up illustrators online. Some may be part of an agency while others may work independently. There are advantages and disadvantages to both. If they work for an agency then they are likely to do a lot of work because it is in the best interest of the agent to ensure that they get work so that they can take a percentage from it.
If you can draw a mock up of what you would like. It does not necessarily need to be artistically accurate but it can give them a reference to work with. Alternatively you can show them similar types of packaging to give them an idea of the kind of image you want for your product.
This is why you should know the background of the illustrator. Meeting them in person is a good chance to discuss their work. They should be willing to say where they studied and mention previous clients they have worked with. Ideally they will also have testimonials and people you can contact.
It is best to contact at least three food packaging illustrators. This will give you the chance to compare them in terms of both cost and the quality of their work and experience. It is also recommended to look for feedback and customer reviews online to help you make the right decision for your business and to make sure you choose someone who will make your product look good!
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