Tuesday, September 2, 2014

Hire Ghost Writer To Improve Brand

By Harriet Porter


Anyone with an online business should take a serious look at an online marketing strategy. New and old companies should have a good understanding as to how eCommerce works as well as the demographics of their audience. One way to keep readers returning to a web site is to have content that is of interest. When it comes to writing engaging content that can also sell, they may want to hire ghost writer.

Companies with an online presence can be seen by people across the globe. There are also many places for a business to have a virtual presence. While using some of these for commercial purposes does not cost much, finding a quality writer is priceless.

This may sound strange to some but it is truth when it comes to effective marketing. Novice business owners tend to think that this involves flashy visuals or going overboard in content. This may work for some but making an impression that is everlasting should not have to resort to shock tactics.

Blanket messages are another mistake that proprietors make when posting online. Telling those who may not be interested is a waste of time as opposed to targeting those who are likely to buy. As sales are often the driving force, having online communication that gives prospects something to look forward to should help to convert into good numbers.

Getting the frequency right is often a challenge for newbies that dictate a marketing strategy. Sending daily alerts may be good but can take a lot of time and some overhead. Not to mention, measuring which email marketing types work best or how goals are being met. Some brands make the mistake of adding a lot of trivial information that have nothing to do with business. However, if they feel it is beneficial or helps to build an audience, then it may be best to pace accordingly.

Getting about two writers on board is a good idea, as one can be a backup or add something that the other may lack. At least one should have an understanding of marketing basics and social media as well as basic company knowledge. The business owner should desire to add their input but collaboration may work best so everyone can bounce ideas around.

Getting a good writer is not a task to be taken lightly. Though many people are getting into online writing, they should understand how a business can benefit from social media, not just the ones that are popular with consumers. If the goal of the proprietor is to increase sales, it does not hurt to do careful screening to ensure both parties are on the same page.

Writers with extremely low prices are not all bad but there are some risks. One, the content may not sound original or like effort was placed in the words. The other is that good writers that work extra cheap may do so to fill the time between clients. Once they land a decent project, they will either drop the low pay job without notice or place them at the bottom of their priorities. So it is best to look for a quality content writer that will work for a reasonable fee and be willing to commit.




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