Friday, July 10, 2015

E3 & What Game Design Students Should Know

By Jennifer Marie Anderson


Suffice it to say, E3 had the attention of gamers and technology enthusiasts alike. There's nothing quite like breaking news stories, as they relate to gaming, and it's clear that developers and publishers alike save their big guns for this particular event. With that said, I think that it's important to talk about the best possible methods for game design graduates to take up. If they want to get involved in this event, somewhere down the road, here is what they should know.

To start off, make sure that you have a firm understanding of social media usage. To say that this matters would be an understatement, especially in this day and age where virtually everyone uses the likes of Facebook, Twitter, or what have you. During the course of E3, you should stay involved, posting news and updates as they occur. When you're able to keep everyone in the loop, even those who weren't able to attend, you make that much more out of this particular event.

What you must also know about E3 is that it's the perfect place for announcements to be made. Think about the massive degree of publicity that this event generates; it would make sense for both big and small companies to save their most prominent news for the event in question. It's almost like playing your hand in a game of cards; you want to do so when the time is right. The same logic applies to E3, so please exercise such a level of care.

You should also make sure that, following E3, updates are given. This event matters, without question, but the follow-through will help you get even more out of this event. When you wait too long to announce anything, whether it's in relation to video game production or what have you, you start to lose valuable momentum that could have helped you in a more ideal situation. Keep your audience in the loop, as this will possibly bring you even more success.

With these points in mind, you can clearly see just how much E3 matters in the greater picture. Such an event can captivate a massive audience, provided the announcements are up to par with what people typically expect from the event in question. As a game designer, you must be able to account for all groups, not only from an entertainment standpoint but one that's related to business to boot. If these details are noted, long-term success will certainly be had.




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