Friday, April 18, 2014

Contemporary Hip Hop Producers And Their New Role In Producing Music

By Jeff R. Bonneville


The rap game, so to speak is a constantly evolving industry. Today things might be calm in the sense that the production quality and what the artists are putting in the market is almost synonymous. But then comes a time when the tides change and the controversies are born. Producers are at the center of this industry in every aspect one may look at it. This is the prime reason why we analyze the rappers and Hip Hop Producers and their new role in producing music.

Producers are the key initiators of change or revolution in industry. The production sense and style with time changes. This is why the current makers are up and running in terms of beats production and general music production. Beats form an essential role in hip hop. They say that a good beat does not need too much lyrical prowess, the words will just flow. Most emcees dwell much on the beats as they have natural effect on the outcome of the song. Creators have now shifted from simple conformity to drivers of change.



They music producers can also be termed as marketing executives or content managers depending on how one looks at them. Their roles have completely changed. The beat makers need to have a good information of market and connections to the market and what they are producing for their artists. This are essential as music only gets popular if people hear it. These are the backroom forces that have characterized platinum album sales from artists who have been linked to working with good creators.

They understand the weather of the industry so to say. Their role in this sense doubles up as a supplier to the industry and as a tool to ensure an equilibrium condition in hip hop. This is through producing what the fans want and what the rapper feels like doing and at the same time ensuring both parties are satisfied.

They literally pump sense in some songs. Rappers have the freewill to write whatever they want. This liberty does not extend to the producer though. They ought to clean the rot in some songs. They should drive the attention to the words and let the fan dwell more on how the rapper rides the beat. Not many people will enjoy listening to curse words all through but if the beat is good, we can dance and take what the rapper is saying lightly.

Music makers are the engines of variety in music industry. Popular producers names like, Timbaland, Dr. Dre, Swizz Beats, just to name a few have over the years taken the center role in initiating different hit songs and beats in the industry.

There are many new up and coming producers in the industry that are making waves online through creation and innovation. Lately, Ct Aletniq, hailing from Phoenix, AZ has been attributed for developing a new sound for the genre that has made him a sensational Hip Hop producer. His productions have a futuristic sound to them and many new rappers have been featured on them..

Finally, Hip Hop producers in Hollywood and the rest of the country have taken the central and core role in marketing new music today. They have the best knowledge of this whole industry and this makes them the best people to direct the industry forward. The marketing strategies that they employ online is on the cutting edge. The ability for small time music producers to make it big by using YouTube is a new phenomenon and will continue to drive what new music we listen to in the future.




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