Sunday, April 24, 2016

A New Marketing Experience With The 3D Hologram Display

By Frances Martin


A reflection hologram is the one of the many kinds of holograms available in the market. It can be easily located on a number of our everyday purchases like vests, bags, reflective labels, sunglasses, compact discs, etc. It is often confused with the transmission holograms, but actually, they are different. It is best experienced in the 3D hologram displays.

Well, more and more companies are employing perhaps the most cutting-edge and eye-catching technique available on the market today. Holographic displays. With the technology available today, it's possible to put together incredible displays featuring people and product to really engage with the audience at these kinds of events. Holographic projection is by no means the preserve of large companies. Costs have come right down, making it a cost-effective and accessible marketing tool for all sorts of different businesses.

The image is stored inside an emulsion. This emulsion stored image is viewable only when white light falls on it. The image is reconstructed only at the point and time of the interaction of two beams of light, namely object beam, and the reference beam, traveling in opposite directions.

The images are first recorded in HD format before being fed into computer software that creates animations out of them. The animations are then displayed onto the unique screen using the latest technology. This is the technology that every company is gearing to adopt.

In order to understand it better, imagine the ghost-like images you are used to in the Star Trek. In reality, our technology has not gone as far as what we are made to experience in the Star Trek Series. By going by what we had back in the 80s when we were only familiar with the changing images depending on the light intensity, the angle of light and the distance, today we are experiencing a completely new technology, not very far from what the Star Trek is exposing us to.

Holographic displays really get people to sit up and take notice. It still feels like the technology of the future. It's this wow factor that gets attention. Attention focused on that all-important new products. In order to adopt this holographic technology for use at a trade fair, companies need to find a trusted partner. A partner who understands the technology and can come up with creative and eye-catching holographic presentations. A partner with both technological and marketing expertise.

The next process is to project the animation through a special transparent wall. The surface can be transparent or plastic. Either way, the surface is treated with specific chemicals that give it special effects. When the light is projected through it, a fraction of the light goes through while the other fraction is reflected. The light that goes through is reflected on the second opaque surface.

So maybe it's time to think different of these industry events. This is the time to employ the latest dazzling and eye catching techniques to grab the attention of potential customers in an increasingly crowded marketplace. As far as marketing is concerned, this is the sure way to pay back all the investment in the marketing program. It pays back every cent used and guarantees that your brand is well placed and received with all pomp and colors as it deserves.




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