Sunday, November 4, 2012

Improve Your Online Business On Making Good Youtube Videos

By Tyrone Shum


This week's tip is focused on content creation for your Youtube channel. First, let's start out with many of the most popular kinds of videos that people put together on Youtube. You can have Powerpoint or Keynote presentations, screencasts, stuff from Fiverr like animations, paper clipping and drawings and definitely, the most famous which is introducing in front of the camera. Now you recognize the kinds of videos that you can create, here's our 4-step formula to help you come up with better videos for your business.

Step one is the Opener. This is the most significant component of your video. Statistics show that most videos are closed in the first 5 seconds of them starting. So you'll want to do something that's able to capture the audience's interest right away. And this is what we refer to as a Patter Interrupt in marketing. Instead of wasting your first 5 seconds of your video on like a logo or like an animated title, you want to do something different. A great example of Pattern Interrupt is simply just - "In this video, you're going to learn XYZ".

Step two is the Introduction. Now this is how you can put your branding. If you have a nice animated logo for your title, that would be ideal, you should use that. If you can't, you can be innovative. You can hold up a small note along with your logo. In this element of the introduction, what you wish to do is give out stuff like your name, your company, the name of your TV show. So say for instance - "Hi, my name is James and welcome to James' Mowing. I'm the founder of James' Mowing Company and this show is centered on how to cut your grass the proper way."

Step three is the Body of your show. This is how you give all of the content that your viewers want. Plenty of keyword research in our previous video will allow you to decide what you would like this part to be about. Step four is the Call To Action. Every video must have a solid call to action at the end of it. There isn't any point making videos just for the sake of producing videos. We must have a purpose or a reason why you're making this video. So at the conclusion of each video, create sure you tell your viewers what it is you'd like them to do. Whether it is to subscribe to your Youtube channel, to sign up to your opt-in list or to obtain a product or service that you have.

And lastly, the most significant rule about online video, the shorter the videos, the better. We find videos that are about 2-3 minutes in length, perfect. And now, let's get onto this week's challenge. This week's challenge is to create a video using our 4-step formula. So that is Opener, Marketing, Body and Call To Action. V:5




About the Author:



No comments:

Post a Comment