To say that television is enjoyed by many would be an understatement. In fact, it's been said that it could be the most engaging form of media with the right practices set in place. With this in mind, Twitter has unveiled a new tool to make this more of a reality. It goes by the name of TV Timelines. For those who are curious as to what this entails, I am sure that social media agencies across the board can tell you more about it.
As an article on Mashable detailed, social media activity goes hand-in-hand with television. This is especially true when, according to Nielson, at least 15% of viewers enjoy TV more when they can go on particular networks and discuss these shows. After all, it's easy to see that heavy levels of engagement are done on these websites with other users. It adds to the enjoyment that people have of certain shows, which is a positive to say the least.
This is where the concept of Twitter's TV Timelines can come into effect, which is more of a mobile experience than anything else. The way that it works is if you tweet out with a specific hashtag, related to a particular show, you will be given an invitation to try out TV Timelines. What this service will do is trim the proverbial fat, allowing you to get immediate news on certain shows. Everything will be displayed in streamlined fashion, which makes matters that much easier.
Second-screen experiences are nothing new in media, especially when companies such as WWE have been able to latch onto this earlier. However, given the massive reach of Twitter that social media agencies can attest to, one can argue that their experience with TV Timelines will be stronger. Given the vast amount of TV shows, and the interest in each of them, and there's a great level of potential to consider. It's just a matter of whether or not it's realized, which firms like fishbat will undoubtedly observe.
TV Timelines, in my view, will be made or broken based on how much effort Twitter puts into it. By the looks of things, it has the potential to become a favorite tool amongst those who are not only social media savvy but enthusiastic about their favorite television shows. Wouldn't it be nice to have a feed featuring only relevant news an tweets about the programs they enjoy? This is what TV Timelines strives to do, on paper, and its execution will undoubtedly be observed for some time to come.
As an article on Mashable detailed, social media activity goes hand-in-hand with television. This is especially true when, according to Nielson, at least 15% of viewers enjoy TV more when they can go on particular networks and discuss these shows. After all, it's easy to see that heavy levels of engagement are done on these websites with other users. It adds to the enjoyment that people have of certain shows, which is a positive to say the least.
This is where the concept of Twitter's TV Timelines can come into effect, which is more of a mobile experience than anything else. The way that it works is if you tweet out with a specific hashtag, related to a particular show, you will be given an invitation to try out TV Timelines. What this service will do is trim the proverbial fat, allowing you to get immediate news on certain shows. Everything will be displayed in streamlined fashion, which makes matters that much easier.
Second-screen experiences are nothing new in media, especially when companies such as WWE have been able to latch onto this earlier. However, given the massive reach of Twitter that social media agencies can attest to, one can argue that their experience with TV Timelines will be stronger. Given the vast amount of TV shows, and the interest in each of them, and there's a great level of potential to consider. It's just a matter of whether or not it's realized, which firms like fishbat will undoubtedly observe.
TV Timelines, in my view, will be made or broken based on how much effort Twitter puts into it. By the looks of things, it has the potential to become a favorite tool amongst those who are not only social media savvy but enthusiastic about their favorite television shows. Wouldn't it be nice to have a feed featuring only relevant news an tweets about the programs they enjoy? This is what TV Timelines strives to do, on paper, and its execution will undoubtedly be observed for some time to come.
About the Author:
For more information about social media services, consult fishbat now.. Check here for free reprint license: TV Timelines: What Do Social Media Agencies Have To Say?.
No comments:
Post a Comment