Thursday, March 7, 2013

No More Super Music Producers !

By Marcia Alvin


At the beginning of 2000's, the music business, principally the communities of hiphop and rnb, noticed the visibility of what we now call the "super music producers", accounting for leaders: Dr. Dre, Timbaland, Rodney Jerkins or The Neptunes.

What exactly a "super producer"? So, the better interpretation of their difference with a "simple" producer would certainly take on the instance of what we call a "supermodel" in fashion, comparable to Cindy Crawford, Claudia Schiffer or Naomi Campbell. You know these renowned models as well as everybody else and you can see them on each of the catwalks. In a word: safe values.

This has been the very same thing in the music business: there were "big" producers, risk free, that led completely the projects and were asked by the most well-known singers or rappers. That was usually much safer for records label to use a famous music producer in contrast to a novice. The widley known one furnished a numerous of winning singles, in principle. Considering the fact that right at that time in most cases big producers sold cd.

However, the music industry, since the starting of the decade has totally changed. To start with, consumers don't really go shopping disk anymore.

Which means the record labels offer much less budget for a project. And without a doubt, record companies will not be wishing to make an investment between $ 100 000 to $ 300 000 for just one single beat, as was the situation in the time of the golden years of music producers. The discs tend to not sell and web develops. To surmount not approved downloading of their artists, record companies create or align with with statutory download applications and decide to enforce their existence on this online place, which has been getting out their control for so long.

But the rise of the internet has also made possible the ascent of lots of unknown producers as good as, if not greater than, "Super Producers".

These producers have focused on the expansion of the Internet, that has enabled those to sell their beats online. Encouraging them to reach and work with singers or rappers on any local scale as well as a world-wide one. A producer from Sweden will now be able to sell beats to a person in Japan. This is now faster for them to get a really good credibility and have a career. For the artists, this makes an immense difference! They are able to buy beats online from home for their album, EP or even mixtape for affordable prices; definitely not those practiced by the "super producers".

Record labels pay a particular awareness of this brand new sector. They buy beats online too. And nowadays we could notice that a number of these internet based producers are receiving signed by majors.

The golden time of super producers like the era of super model goes away bit by bit, offering way to this modern business led by producers who, usually, have practically nothing to envy to the "super producers".




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