Sometimes it looks the Net was made just for photographers. On a social level it lets us share pictures with friends and families, we are able to get together and talk camera gear and photographic method, and it helps a lot of us overcome the isolation that often goes hand in hand with a photography career.
On a professional level, it provides the means to showcase our work to Clients, access new markets and conduct the whole stock photography sales process without leaving our desk. It also offers the resources to monitor trends, see what our peers are doing and see what our customers are purchasing.
And for all that, the sad fact is, for many photographers, the pure volume of info and options becomes more of an obstruction than a helping hand. They only have so many hours in a day, and deciding what's worth their attention and what isn't becomes a bore, and as a result they tend to brush over the significant stuff and get way-laid with the trivial.
Well if you find yourself in that scenario, here's a bare-bones list of the 5 necessary internet site types each freelance photographer should have bookmarked and should be using continually.
1. Stock Photography Library
Few freelance photographers would not have a stock library presence of some sort, but plenty of part-timers still leave it as something to do later when they are more established, or have more photographs. These days that's just not mandatory and the simplest way tosell photographs online is to start early and add to your stock catalog consistently over time.
Stock photography is a long term business though, so do take some time and find a photo stock library that is a good fit for your work and your style. Confirm it leaves you in charge of your work and does not need you to give up your rights, or give your work away, solely to access their services.
2. Stock Photo Price Calculator
To this end, ensure you bookmark a good online stock photo price calculator. We all used to manage this with hard-copy books, but things move fast these days and new sorts of photography-uses emerge every week, so a live stock photo price calculator is essential.. Be warned though, many photographers are blown away when they first use these... That's because most photographers seriously under-price their work.
If you've never looked at a Stock Photograph Price Calculator before, I'd recommend you make a list of 5-10 of your principal markets, and then list two 'average ' uses for each. Then open the calculator and work out a price for each use. Keep it handy and you've got a ready-reference guide if a Client ever places you on the spot, but just as importantly, you'll get a completely new understanding to the value of your photography.
3. Photography Business News & Info
If you are keen -- and you don't mind sitting at a computer all day -- you can subscribe to many different newsletters and blogs to try and start up to date with goings on in the industry. Or you'll find a single Photography/Business site that does it all for you.
There are a few really good websites out there if you go looking. My suggestion is to look them over and follow a couple until you find one that does the job right for you, your field of work, your interests, your location and so on. The best sites will give you all the crucial information in summary then include links for more information if you want it, so you can stay current and get all the info you require without the info overload.
4. Shopping & Auction Websites
It's no secret, photographers are gadget-junkies! We're always searching for that next piece of must-have camera equipment that we simply can't function properly without. The incontrovertible fact we have already worked quite alright for years without it doesn't matter... Once we know it's out there we have to have it. Sound familiar?
The flip side is, quite often we have got just as much gear we should really get rid of... once again, if the internet was made for us then I am sure the creators of eBay are either photographers themselves, or they've got a few in the family. So bookmark it and use it. If you've got a cupboard of old camera equipment that's not been used in years get it out and put it up for auction, while it still has some value!
5. Online Photographic Community
Freelance photography is often a solo career so the ability to engage with your peers online shouldn't be taken lightly. We all see tons of images on any specific day, but to be able to look at new images and talk about them with other photographers is priceless. Pre-Internet, it was something that only happened at Camera Clubs or waiting around at the Pro-Lab, but the online forums and portal sites now give working photographers to ability to have interaction with their peers, share ideas and information and really grow as artists. And if you aren't making efficient use of them, you are possibly stagnating!
Well that's my top 5 must-bookmark internet site types. The internet offers us the opportunity to 'round-out ' our photography businesses in ways that we never could before, so be sure you are getting maximum value from the time you spend online... And remember all work and no play, makes for a dull photographer!
On a professional level, it provides the means to showcase our work to Clients, access new markets and conduct the whole stock photography sales process without leaving our desk. It also offers the resources to monitor trends, see what our peers are doing and see what our customers are purchasing.
And for all that, the sad fact is, for many photographers, the pure volume of info and options becomes more of an obstruction than a helping hand. They only have so many hours in a day, and deciding what's worth their attention and what isn't becomes a bore, and as a result they tend to brush over the significant stuff and get way-laid with the trivial.
Well if you find yourself in that scenario, here's a bare-bones list of the 5 necessary internet site types each freelance photographer should have bookmarked and should be using continually.
1. Stock Photography Library
Few freelance photographers would not have a stock library presence of some sort, but plenty of part-timers still leave it as something to do later when they are more established, or have more photographs. These days that's just not mandatory and the simplest way tosell photographs online is to start early and add to your stock catalog consistently over time.
Stock photography is a long term business though, so do take some time and find a photo stock library that is a good fit for your work and your style. Confirm it leaves you in charge of your work and does not need you to give up your rights, or give your work away, solely to access their services.
2. Stock Photo Price Calculator
To this end, ensure you bookmark a good online stock photo price calculator. We all used to manage this with hard-copy books, but things move fast these days and new sorts of photography-uses emerge every week, so a live stock photo price calculator is essential.. Be warned though, many photographers are blown away when they first use these... That's because most photographers seriously under-price their work.
If you've never looked at a Stock Photograph Price Calculator before, I'd recommend you make a list of 5-10 of your principal markets, and then list two 'average ' uses for each. Then open the calculator and work out a price for each use. Keep it handy and you've got a ready-reference guide if a Client ever places you on the spot, but just as importantly, you'll get a completely new understanding to the value of your photography.
3. Photography Business News & Info
If you are keen -- and you don't mind sitting at a computer all day -- you can subscribe to many different newsletters and blogs to try and start up to date with goings on in the industry. Or you'll find a single Photography/Business site that does it all for you.
There are a few really good websites out there if you go looking. My suggestion is to look them over and follow a couple until you find one that does the job right for you, your field of work, your interests, your location and so on. The best sites will give you all the crucial information in summary then include links for more information if you want it, so you can stay current and get all the info you require without the info overload.
4. Shopping & Auction Websites
It's no secret, photographers are gadget-junkies! We're always searching for that next piece of must-have camera equipment that we simply can't function properly without. The incontrovertible fact we have already worked quite alright for years without it doesn't matter... Once we know it's out there we have to have it. Sound familiar?
The flip side is, quite often we have got just as much gear we should really get rid of... once again, if the internet was made for us then I am sure the creators of eBay are either photographers themselves, or they've got a few in the family. So bookmark it and use it. If you've got a cupboard of old camera equipment that's not been used in years get it out and put it up for auction, while it still has some value!
5. Online Photographic Community
Freelance photography is often a solo career so the ability to engage with your peers online shouldn't be taken lightly. We all see tons of images on any specific day, but to be able to look at new images and talk about them with other photographers is priceless. Pre-Internet, it was something that only happened at Camera Clubs or waiting around at the Pro-Lab, but the online forums and portal sites now give working photographers to ability to have interaction with their peers, share ideas and information and really grow as artists. And if you aren't making efficient use of them, you are possibly stagnating!
Well that's my top 5 must-bookmark internet site types. The internet offers us the opportunity to 'round-out ' our photography businesses in ways that we never could before, so be sure you are getting maximum value from the time you spend online... And remember all work and no play, makes for a dull photographer!
About the Author:
Matt Brading is a stock photographer & writer with GlobalEye Digital Stock Photography. For other photography business articles be certain to visit their Sell Stock Photos blog & resources page.
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