Customer meetings are so vital for your business and your reputation that a large amount of thought and care needs to be put into them. Many a wedding photographer will feel that showing an easy album of their work is good enough to close a deal. This isn't true, the arena of professional photography is extremely competitive and everything that you do toward enlarging the amount of clients that sign up is crucial.
First you've got to decide where you are going to meet your bride. Sometimes there are 3 choices:
- At your work (or home) address
- At the clients home
- At a neutral location convenient to you both.
Which you select will rely upon where you live and the kind of business you run. If you have got a studio in a town centre then everyone will come to you. However if you're located out in the country then you'll have to visit your client or meet at a local cafe.
If you've got to meet away from home, try to find a location which is quiet, so you can be heard with no interruption and that looks like a quality locale. Find a period of the day when the place is at it's least busy "it is worth phoning the locale previously to check on their quiet times.
If you've got to go to go to the client, try to make sure you take everything you need to sign the deal, including detailed price lists and contracts. If you guarantee to put something in the post, then there is always the possibility that they may change their mind.
When you arrange the meeting, try to make sure that all the decision makers are present. This is typically relatives of the bride or groom who could be coughing up for the event.
If the bride comes to your studio confirm it is clean, neat and smells fresh. There is little worse than working into somebody's house and feeling that you need to walk right back out again.
If feasible run a presentation on a huge projector or massive Hi-D display. Size does matter and folks will be impressed by the size of the images which they are used to viewing on a small computer screen.
Put lots of work into your display albums "ensure that they are really provoking and show off the specific features you are attempting to emphasise.
Always talk in positive terms about the things which you'll be doing for them. Talk as if you are their chosen shutter-bug. Before they leave "ask for the business "never let them go with a straightforward many thanks. They could have made their call and are willing to sign now "explain that dates are going swiftly and you would love to cover their marriage.
In summary, treat folks with respect and kindness and treat them in the same way you want to be treated by a 5 start hotel. Remember, you are selling a 5 star service.
First you've got to decide where you are going to meet your bride. Sometimes there are 3 choices:
- At your work (or home) address
- At the clients home
- At a neutral location convenient to you both.
Which you select will rely upon where you live and the kind of business you run. If you have got a studio in a town centre then everyone will come to you. However if you're located out in the country then you'll have to visit your client or meet at a local cafe.
If you've got to meet away from home, try to find a location which is quiet, so you can be heard with no interruption and that looks like a quality locale. Find a period of the day when the place is at it's least busy "it is worth phoning the locale previously to check on their quiet times.
If you've got to go to go to the client, try to make sure you take everything you need to sign the deal, including detailed price lists and contracts. If you guarantee to put something in the post, then there is always the possibility that they may change their mind.
When you arrange the meeting, try to make sure that all the decision makers are present. This is typically relatives of the bride or groom who could be coughing up for the event.
If the bride comes to your studio confirm it is clean, neat and smells fresh. There is little worse than working into somebody's house and feeling that you need to walk right back out again.
If feasible run a presentation on a huge projector or massive Hi-D display. Size does matter and folks will be impressed by the size of the images which they are used to viewing on a small computer screen.
Put lots of work into your display albums "ensure that they are really provoking and show off the specific features you are attempting to emphasise.
Always talk in positive terms about the things which you'll be doing for them. Talk as if you are their chosen shutter-bug. Before they leave "ask for the business "never let them go with a straightforward many thanks. They could have made their call and are willing to sign now "explain that dates are going swiftly and you would love to cover their marriage.
In summary, treat folks with respect and kindness and treat them in the same way you want to be treated by a 5 start hotel. Remember, you are selling a 5 star service.
About the Author:
Pixcellence wedding photography are a UK based company. To see more information on their wedding photography courses, request a leaflet from the internet site.
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