Saturday, January 12, 2013

How To Open An Art Gallery

By Bernard Miner


People who have a passion in arts can turn their love for it to a cash generating activity. This is by starting an art gallery in which they stock and showcase arts work. Just like any other business, it requires hard work and dedication for there to be success.

By venturing in this sector, you will be tasked with ensuring that works of arts from various artists are showcased to the public. Artists you may be dealing with include photographers, designers, weavers, painters and sculptors. When you manage to do this, artists can be sure that their works are seen by the public.

To open one, you first have to make a decision as to the kind you want. There are several types, which include commercial, nonprofit, or one owned by artists. The commercial one has its main source of income from the sales generated while a nonprofit one mainly provides services to the community. Finally, an artists-owned type is one run and owned by a group of artists.

Assuming you have already dealt with the part of determining the type of business, you have to ensure that you meet the requirements set. This includes having the business registered. Here, you will also have to choose the business entity. This simply means whether you want a partnership thing, sole proprietorship or even a corporation. Each of these entities has its own strengths and weaknesses.

Thirdly, you need to identify a good location in which your business will thrive. In particular, you should base your business where people appreciate arts. If the venture is located where people have no interest in arts, it may not do well. Clear definition of your target market is also important at this stage.

Another important task is the choice of a suitable theme. This will tell your clients the type of artwork that you will be featuring. There are several themes you could choose from, and these include fine arts, art periods, and folk arts such as quilts and other types of crafts.

You also have to decide the number of artists you intend to accept. This should be guided by the size of your gallery. It is also at this moment that you should pick paintings and pieces that will sell in your shop. Marketing of the joint is also very important. This is especially important at the time when you are launching it. Robust advertisement campaigns may be costly, but they are a very good way of giving your art gallery a good start. Creating a website full of information bout your shop is also a good idea.




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