Monday, July 11, 2011

How To Promote Your Music Online

By Joe Maldonado


If you want to make it big in the music industry, you will have to know how to promote your music. The idea is to get your music out there to as many people as possible so that you can have as large of a fan base as possible as quickly as possible. The single best approach for maximum exposure is online promotion. Many people are weary to try this method simply because they are unsure where to begin. The thing is it is well worth any effort you put into learning about it, because it is the absolute quickest and most effective way to reach the largest audience possible.

If you continue on with the classic promotional methods, there is still a chance that you would make it. However, you will significantly increase your chance of success by promoting online. The music industry is highly competitive and you need to give yourself an edge wherever you can. By not having an online presence you are at an even greater disadvantage, so it will be in your best interest to learn how to promote your music online. Have you noticed how quickly CDs are becoming obsolete? Of course there are still the hardcore people who refuse to let it go, but most people are now downloading all of their music.

You have to make your music available in this way so that people can have access to it. There is no chance that your music will get circulated as quickly with CDs as it will with digital downloads. You should first build a website. This is going to be the place where people can go to hear your music and possibly even purchase songs or merchandise. You have the ability to keep your fan base updated on current events such as live shows or new music. Besides, having a website gives you a new level of credibility and professionalism. People will take you more seriously once you have an official site.

You need to have a presence on the social media sites as well. If you want to reach your target market you need to go to where they are, and right now pretty much any target market can be found on Facebook and Twitter. These sites give you a chance to get on a personal level with your fans, and you can easily expand you fan base fairly quickly with a little effort. It's basically a free way to promote your music, and you can't beat that.

In general, people tend to follow each other. It won't take long for people to find out about you, because all it takes is for someone to see that one of their friends likes you and they will have to go to your page to check you out. Then if they like you to it will lead to more people coming to your page, and so on. This is how these sites can work to your advantage. You can learn how to promote your music online fairly easily, just spend some time reading about it first, and before you know it you will have your own website!




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