Sunday, December 25, 2011

Google Instant And Its Impact On Online Marketing Efforts

By Cherry Murray


Google Instant is Google's most recent innovation when it comes to search enhancement. Results are revealed as an individual types the search. Google Instant provides 10 times faster search results as when compared with the normal Google search. This innovation, however, has sparked notions that a firm's online marketing efforts when it comes to search engine optimization (or SEO) can be affected.

Google Instant guarantees quicker searches by means of predicting the user's search and showing outcomes even before the person finishes typing it. Search predictions are immediately shown which will help guide the search of those who don't even know yet what they are looking for.

Search engine optimization is only one of several types of online marketing. It's the process of improving an online site's ranking within search engine results. A company availing of search engine optimization services desires to realize highest visibility in the internet through a rise in organic traffic.

Companies doing online marketing by means of SEO have been concerned that Google Instant affects its ranking in its search results. But Google has responded to this concern by saying that this new technology "does not impact the ranking of search results", referring to its frequently asked questions inside the Google Instant web page.

Online marketing specialists say that Google Instant changes the search algorithm or an online site's ranking. But Google maintains that it doesn't do such. People at Google insist that outcomes aren't changed and that they're in the same order.

However, for online marketing gurus, should the user opt to use the autosuggest feature of Google Instant, this will likely make it difficult for them to acquire clicks on certain keywords. Nothing shall be changed if the user finishes his or her search and clicks on the available links.

It is the argument of online marketing specialists that Google Instant might change the way people do their search. As this novel advancement in technology has just started and is only available in the US, UK, France, Germany, Italy, Spain and Russia, we have now yet to see its actual bearing on internet marketing soon.




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