Sunday, May 26, 2013

How To Run Auction Fundraisers Successfully

By Esther Salazar


Organizing any auction fundraiser is never always the easiest strategy of raising money. It necessitates plenty of effort to come up with a perfect plan that can definitely pull in a throng of potential bidders. The "things to do'' list of auctioneers can be quite daunting unlike what many people think of such. Getting into the challenge is no joke, but for somebody in charged for the project, the following words of advice can help fire up a successful funding.

Make clear with the key intention of the organization. It is necessary for an organizer to put a face on this event. Thus, one has to identify the aims of the event by having an effective presentation which illustrates where the money really goes. Bidders will not be interested in participating not unless they have the idea about the event. Advertising this all over the community definitely helps.

Be professional in the use of words. One should know how powerful a certain word can be. Labeling of the event must only be based on how this should be done in such a way. A gala or ball might only denote a lavish social event for social butterflies. It is best to use the words "auction'' and "fundraiser'' in order not to confuse guests or attendees.

Set up stringent protocol for everybody. Obviously, credit cards will never be far from a checkbook or instant cash. However, it is necessary for event hosts to be clear with all their guests that the standard fundraisers is not done in credit but in debit.

Decide on the type of auction. Bidding is carried out in two ways; live and silent. A live auction involves a large group where bidders see who they are bidding against. The one who bids the highest wins. A silent bidding, on the other hand, involves the use of bidding number making bidders anonymous to others.

Look for auction items that have unique value. Bidders never bid for the event's sake or the organization's cause alone. They bid because of two critical intentions: to help fund the project and get something great in return. Therefore, auctioneers need to scout out something with true tangible value that bidders are enthusiastic about.

Start bidding at a perfect time. A perfect timing is necessary for everything. Auctions usually start with banquets and end up with some social conversation among participants. While auctioneers can never get down right to business, it is necessary to observe everyone's mood and do this just before everyone gets bored and leave.

Money is always more important than ambiance. The very intention of having this event is to raise adequate amount for a very important cause. The room's ambiance may seem to attract bidders but this is never always the case. Great sound system will be very helpful, though.

A procurement form is important. Procurement of items should be done professionally. A copy of record about the item to be auctioned must be prepared long before the schedule of the auction fundraiser. This is for auctioneers and bidders to have safe transactions free from acquisition conflicts.




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