Sunday, May 26, 2013

Seahawks Hats Are More Popular Today

By Vicki Diaz


Seahawks hats have never really been a big seller. When it comes to hats there is no individual star player signified on them so it is up to which team is the most popular. Unless you live on the West coast or in Seattle the chances are you are not going to be a Seahawks fan. But they do have plenty of fans however and the 12th man lives on.

It was not so long ago that the hats and jerseys the players all wore were almost impossible to get. This was especially true if you lived in a different market from where your favorite team played. Back then if you really wanted an out of market players jersey or an out of market team hat you actually had to travel.

The Internet really opened up a whole new world of merchandising for both the consumer and the manufacturers and distributors. After a while more and more stores started to open online and pretty soon you had a diverse marketplace just like in the physical brick and mortar world of shopping. There were a few big players starting to emerge.

The NFL has taken this and exploited it in a manner that has made it possible for people to not only get the uniform jerseys and hats from your favorite team but also tickets to games, and if you cannot make it you could watch the game online. No more network tv blackouts or anything of that sort. The Internet has opened it all up.

The partnership between New Era and the NFL was a win for everyone involved. The merchandise that they produced were top of the line in quality and the designs of the head wear themselves were great and the consumers loved them. That was evident by the sales numbers that were coming in. Then to boost sales, the NFL started new projects.

Getting to the playoffs is a huge thing. Sure they want to win it all, but just getting to the playoffs after not having been there is so long was wonderful for their team and the fans. Again, making it to that level brings about another marketing opportunity. Because when you make it to the playoffs you have a chance to win the division.

Not only that but you can also bring home the conference trophy as well. Each of these brings on more chances to print up new shirts and hats that all show just how far the team has come. This is something that every team does and it is the first thing many of the players see now a days after winning the division. The first thing someone does is to slap a Division Champs hat on someone's head.

The Seahawks hats sold extremely well too. Even though the team itself did not do all that well through the years they sold just as well as the rest of the teams. It would not take long at all for the Hawks to even the playing field with a couple good draft picks. Once they had a couple popular star players that would increase their sales even more.




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