Friday, May 17, 2013

What Photography Reps Do As The Middleman

By Jennie Sandoval


Despite the influx of photo hobbyists and so called professionals in the biz, there are ongoing debates that should be looked into in a deeper perspective. Amidst the talks about sticking to the traditional means of presenting a portfolio or going purely digital, there are more facets to the profession that is explorable. Such is the importance of working with photography reps and how to find them among the pool of potentials.

The normal setup is that the representatives would have to reach out to potential partners in a collaboration. If you are weak in that department, then it is all the more reason to entrust it to a more skillful individual. With convincing powers that are hard to resist, surely you will get a fair few deals at the start.

Just to expound on the matter more clearly, a rep, also known as an agent, acts as the middleman between the photographer and the client. Simply put, they are the ones who find good projects to work on and the liaison leads to a professional arrangement. However, this job can also be tricky especially in a cutthroat industry.

When there is business potential, the reps should be the first one to take notice. This is because it is their job to simply know about the facets of this field. With their familiarity of the goings on, they must also know people within the network so that for any update on potential collaborations, they can be given a heads up.

There are also several arrangements that may work with different partnered teams. For instance, there are reps who would like to gain control over the marketing and of increasing brand awareness because they are skilled with that. On the other hand, some personally love to get involved with the production process as the photographers take charge of the promotion in return.

The whole business is still yours for the taking. However, you should realize early on that you need to form a team of people who will work together for the proper marketing of your services. Thus, you need not just a manager for the control of finances but also a rep who will be an extension of you.

Before hiring a representation for your brand, assess if your body of work is worthy enough for their interest. Given that they have been exposed to the field more than you, it is also their discretion to choose clients whose works they personally believe in. Therefore, both key components of the duo should be fitting enough for each other to create a harmonious relationship that rakes in the good profit and a great deal of fulfillment.

When looking for possible reps, you must consider your options carefully. You might hear of recommendations along the way, but it does not mean that you should choose from the pool blindly. For guidance, remember the qualifications that you would want to emphasize so that you can be guaranteed of a good run.

Photography reps exist because it is a reality that not all people can properly market themselves to the field that they like to belong in. Branding is a tricky game, and for you to handle it without inside help could be the slow deterioration of your dream. If you know that you deserve a break and it is only a matter of time before that career flourishes, then consider these elements that could make up your future standing.




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