Thursday, November 28, 2013

Marketing Of The Many Maui Made Products

By Georgia Diaz


The promotional of the various Maui made products is conducted by the Maui Chambers of Commerce. The chambers of commerce is having various ways of doing the promotion. This article looks at the various way of the chambers of commerce is using to promote the Maui made products.

The following are various ways of the chambers for commerce has conducted the marketing. The Chambers dose this by having various committees to handle various programmes. The following are the committees of the chambers which help in marketing their produce. The first one is the small business committee.

The chamber also has various committees which helps it to realize its objectives. The example of the committees includes the following. The first one is the Made in Maui Trade Council. The MIM trade council is the one responsible for the promotion of the manufactured goods in Mau. The council has a logo which they use to brand all the products manufactured by their local manufactures.

The second committee also helping in marketing is the Made in Maui Trade Council. The council has developed a logo which helps in identifying the various goods produces in Maui. All of the goods must have the logo so that they can be identified easily in the international market. This committee also goes through an extra mile and advertise the products on behalf of the manufactures and other companies as well.

The committee also organizes for international trade shows where people are invited all over the world and then the manufactures are given opportunity to show their products during the trade fare. It is also important to note that the committee also runs a website which can be accessed over the world. In the website, the manufactures who are members of the chambers of commerce are given some listings were they can also market their products as well.

Committee on education and business development is also worth mentioning when looking at the approaches to marketing. This committee is responsible for conducting research and educating the members on necessary information which will help them improve on the quality of their produces. The committee also organizes various educational conferences and experts are invited to be the facilitators for the conferences. This intern also acts as a marketing approach.

It is also necessary to note that in order for all these approaches to be workable, there is need that the manufactures need to have some protection in law in form of legislation. The chambers for commerce therefore also created a committee known as the chamber political committee to look into the various legislations and give recommendations before they are passed into law. The committee therefore works with the county legislative body, the state legislative body and the federal legislative body in ensuring that the manufactures are accorded the necessary protection.

The other committee is the small business committee which looks into ways of promoting the small businesses for them to thrive. The chambers of comers therefore play an important role in the marketing and the promotion of Maui made products.




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