Thursday, January 23, 2014

How To Use Internet Broadcasting

By Marissa Velazquez


With internet broadcasting it is possible for anybody to reach million through a personal radio or television station. There are many options that can be used to create internet radio and stream it either for free or at a small fee. The types of online radio that exist include personal and professional radio. The latter has more features and targets a wider audience.

Although the details of the whole process involved are rather complex to the lay person, there are numerous software programs that will help you. Some are downloadable as freeware while others require that you pay. Providers of these programs act as your transmitter. They have infrastructure in place to allow thousands of streams to be hosted on their servers. They charge their clients on a monthly basis depending on the air time required.

There are many reasons for creating an online based television or radio station. One of the commonest reasons is to generate incoming. Running advertisements for different clients will help you raise some good income particularly if your station has good following. The other common reason is when there is need to provide a platform for sharing social content with friends and relatives.

There are a number of steps that you need to take as preparation. Perhaps the most important is the creation of your concept. You need to have it clear in your mind what it is that you will be sharing. You need to be creative to be able to attract a good following. There is so much competition in this area and you need to make an effort to stand out from the rest.

The next step is to come up with a clear schedule about the content and times of airing. You may choose either to broadcast live or to air recorded content. Of course you also need to clearly identify your intended audience. Once you know who your target is, it will be possible to tailor your programs based on their tastes and preferences.

To start the streaming, you also need to get some graphics and content description on your site. Some of the sites that allow for free broadcasting provide the service on condition that advertised content is placed on the videos. A webcam or a digital camera can be used to create videos in the case of a telecast. If your budget allows, you also acquire video editing equipment and a powerful camera.

The media player can be easily integrated into a website provided the requisite software has been installed. The simplest way of operating the player is to create media files and organise them into folders. These are then placed on the playlist from where they are streamed as one continuous file. There are provisions for editing as one wishes and the changes will be reflected in the broadcast.

Internet broadcasting has continued to exert great influence in the multimedia industry particularly in the recent past. This has been brought about by increased internet usage rates. Today, mobile phone applications that support live streaming have been created and this has made possible to reach even many more people. Broadcasting is used for many other reasons other than entertainment. For example, it is commonly used for distance learning.




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