Friday, May 4, 2012

How Bingo has changed to Stay Popular in the New Century

By Carry T Simons


Bingo is something that we take for granted these days, and given its long history that's hardly surprising. The game could well be as many as five hundred years old, and has been used as everything from an entertainment for French royalty to an educational tool in modern American classrooms. It was once thought that bingo would die out, but in fact we can see that it's developed significantly through the 00s.

The internet has changed a lot about the way we do things. It's meant that shopping has been revolutionised, and that marketing and socialising are all shaken up too. People look to the internet for entertainment on a scale that hasn't been seen before. While young people like interactive games that immerse them in a virtual experience, more mature people like things that are familiar and easy to dip into, while having an exciting purpose. By chance, bingo fits the bill perfectly. You can pick up and play without any need to learn new skills, and when you win you get real cash transferred straight to your bank account, so you get a sense of achievement from it too.

Bingo is an old game, but that actually began to work against it in the later half of the twentieth century. The problem was that a lot of younger people saw bingo as the thing their grandma did, and didn't want to be associated with it themselves. Key changes were needed to tackle this, including a general revamp of major bingo chains, and a lot of advertising to show young women having a good night out gambling together.

Bingo lingo can be a bit bizarre and alienating for someone coming into the game for the first time. There were a whole series of calls and responses that built up around the music hall traditions of bingo, such as 'was she worth it?' referring to 76, because you'd pay 7/6d to get married in the old days. The calls are still in there, but some of the more obscure ones have been replaced with modern updates, or dropped altogether.

It seems like bingo has just as much to offer today as it ever did, with literally millions of people playing all around the world.




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