Tuesday, May 8, 2012

Why Is Using On Hold Music Important For Businesses?

By Denselle Martus


People often only think about the fact they are put on hold and no longer actually hear the songs played while they are on hold. There are in fact a number of reasons businesses make use of on hold music. To begin with, studies have shown that listening to background music while a caller is on hold can actually help brighten the mood of the caller, despite of what many people say to the contrary. But this of course will depend on the music being played.

This is the reason companies actually take effort and even hire companies to choose the most appropriate music they can play while clients are on hold. This can be done by researching the type of consumers you plan to do business with. Another benefit of playing music while customers are on hold is it helps them know they haven't been cut off.

A lot of people say it is very annoying to have to listen to silence for several minutes wondering whether or not the customer service rep has hung up or something. There are people who get so bored listening to nothing and hang up themselves. Either way, the business will suffer losing clients.

But by far the biggest benefit of playing music onhold is the fact it helps keep callers in a good mood. This means your customer service teams will deal with fewer irate callers. Having to answer irate calls will also put stress on the customer service representative, which won't make them as productive as you want them to be. Keep in mind that being a customer service representative and answering customer service calls is a stressful job and you need to help your employees provide quality service. Another benefit of using this music is you won't find it difficult to find companies to get this kind of service from.

Of course, there are still a number of things you need to keep in mind before you hire them. First of all, determine how long the company has been in business. Choose a service that has been providing music on hold to businesses for a long time.

You need to be certain you will end up with a music service that is effective. This isn't saying that newly established companies are useless, it is just that more established companies are typically more reliable when it comes to providing quality services since they have more stable operations in place. Prior to hiring a music service however, learn what you can about them.




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