Wednesday, May 16, 2012

An Overview Of Types Of Commercial Photography Pittsburgh

By Flora Vinson


In the last few years, a new style of photography has become really popular. This is commercial photography. Opposed to classic or traditional photographic services, this kind of photography does not serve to create unique, one-of-a-kind works of art, as here the subject is more important than the artistic value of the picture. These photographs usually play the role of illustrating some kind of text, usually articles in journals, magazines, catalogues and books. The key is to depict the value of a product, so as to promote it, and encourage the viewer to buy it. There are many experienced specialists of commercial photography Pittsburgh.

So these types of photographic services are used in advertising and marketing campaigns. These photographers are hired by businesses so as to form part of their marketing department. Catalogue photos are one example of this. Stores print catalogues with their new fashions or bargain pieces, so lots of photographers in this field get jobs. There could be different styles of catalogue photos, such as taking pictures of the clothes, taking pictures of a model wearing the clothes in front of a white canvas, or bringing the person modelling the clothes to make the outfit look fresh and unique. In this case the photographer needs to have an artistic vision and be creative and professional.

Commercial photos also include those where food is marketed, both meals, as well as food items packaging. There are really top notch photographers who know every bit and trick about taking a good picture to make the meal look more appetizing, or how to make one want to try out that product. Magazines and newspapers feature articles on a wide variety of subjects including news, stories, technical reviews, product reviews, health, fitness, sports, advice columns, etc. These photographs are featured along with these articles to depict the content of the write-ups and make the article easier to understand. Also, photos showing different life situations or emotions and/or life problems is really popular.

Landscape photography is also a subcategory of these services. These landscape photos could be found everywhere: on motivational posters, on postcards, in the travelling section of newspapers and guidebooks about different countries.

Another category are paparazzi photos. This is one of the best paid photographic jobs ever. They take pictures of prominent people (actors, singers, politicians, athletes, TV presenters etc.) to illustrate gossip in articles. These are then published in newspapers and magazines, but mostly tabloids.

commercial photography Pittsburgh specialists are renowned for their high quality services. After all they have to be talented so as to make the photo promote the product thanks to its visual characteristics and colors.




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