Wednesday, June 22, 2011

Double Cross Jewelry And The Brand's Illustrious Founder Travis Walker.

By Ray Keech


A Comprehensive article on the Double Cross brand, Double Cross Jewelry & its illustrious Founder Travis Walker. This article charts the reader through the founding history of the Double Cross label brand and its rapid promotion to the apex of the sterling silver gothic jewelry industry.

What is biker jewelry (also frequently) referred to sterling silver gothic jewelry and rock 'n roll jewelry)? While we certainly know intuitively what it is, some things can hardly fall to be described adequately in words. Generally, gothic silver jewelry comes as heavy, chunky jewelry crafted using 925 sterling silver. It employs unconventional, bold, often edgy and often anarchic, defiant themes. The paradigm image it inspires often consists of a handsome, rugged, masculine and individualistic man riding a powerful Harley through winding country roads into the sunset with a violent agenda. Or that of a hugely successful metal star on stage, commanding the adoration of millions of rock followers in the mosh pit. It is one which appeals to one's active imagination and commands awe, admiration and wonder. Today, the biker look has become immensely popular, due largely to fervent adoption by musicians, bikers, biker enthusiasts, rock n roll fans and other cultural trendsetters eager to manifest neo age fashion through the clothes they wear. This article pays tribute to Travis Walker: one of the most creative gothic silver jewelry designers the fashion world has had since Gaboratory spearheaded the biker & gothic looks with its line of gothic silver jewelry.

Who is Travis Walker

Travis Walker, a first-generation gothic silver design wizard, has been crafting quality gothic silver jewelry and biker leather designs for 18 years. Travis Walker was born and raised in Malibu, California, like many other first generation-ers of biker jewelry design.. Today, he, he continues to reside in sunny California with Brittany, his wife. Walker began his design career by designing customized chopper seats for some of the top chopper builders, including Harley Davidson. Although he continues to create custom pieces for special clients and celebrities, he does so only on a personal scale for close friends and treasured clients. Recognizing the demand for fashionable biking accessories and apparel, Travis Walker entered the realm of sterling silver gothic jewelry, which he pursued under the pupillage of the late design guru Gabor Nagy.

As one of Gabor Nagy's top students, Walker promptly became to the position of the vice President of Gaboratory. However, the desire to create something for himself eventually inspired him to leave the honoured halls of Gaboratory and embark upon the ambitious path towards making something of his own, by himself.

The Birth of Double Cross Jewelry

In early 1996, Walker presented before the world his first line of biker jewelry, heralding the birth of Double Cross Jewelry. Since then, Walker's popularity has surged exponentially both locally and overseas, and Walker has attracted an underground and exclusive clientele. Double Cross has come up with designed unique custom jewelry for rock stars, A-list celebrity actors and actresses, special clients and top bike builders.Travis' original designs are extensive in theme, ranging between edgy and gothic to high-end and classical. Wearing Double Cross designs not only enhances your external image; it also speaks volumes about a philosophy defined by surf, motorcycles, social status and rock n roll. Till today, Today, Double Cross remains very exclusive, and markets itself admirably as a luxury brand. Its intricate gothic jewelry pieces, sadly, are invariably priced at levels way higher than what average wage-earning fans can reasonably afford to pay.

Why replicas, fakes and Double Cross inspired jewelry is rising in popularity

In recent days, Double Cross jewelry has faced challenges in the form of countless offshore competitors possessing the talent, resources and ability to offer equally detailed, stunning & expertly crafted luxury gothic styled silver jewelry to bikers & other fans at a tiny fraction of Double Cross jewelry prices. Now, fans of gothic sterling silver jewelry are given an extensive range of alternatives to original Double Cross jewelry. Gothic silver jewelry fans are wising up to the reality of branding, which is really nothing more than an imaginary concept. Brand is not something that customers will always be willing to bear the cost for. In view of the easy affordability of cheaper and equally attractive offerings, it is little surprise that designer label jewelry isn't an uncommon sight on the streets despite the premium brand prices of the original. The new wisdom is: why bust the bank on luxury label jewelry when one can get a almost identical piece crafted from the same best grade 925 sterling silver at a miniscule fraction of the cost?

However, in purchasing alternatives in the form of fakes or similarly styled inspired designs, it is important to understand & confirm the grade of jewelry you are paying for. Double Cross Jewelry competitors range from top quality alternatives & close replicas by freelance expert jewelers to mass-producing bootleggers churning out cheap imitations made from cheap metals such as aluminium & copper.

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