Thursday, November 8, 2012

Karan Johar's Siddharth Malhotra-starrer Student of the Year does well with distributors

By Rohini Nadia


Karan Johar's upcoming film Student of the Year is being tagged as the launch pad for its host of leading newcomers, Siddharth Malhotra, Varun Dhawan and Alia Bhatt. Unlike his previous directorial ventures, all of which have starred Shah Rukh Khan and the likes of Amitabh Bachchan, Kajol, Kareena Kapoor, Saif Ali Khan and Hrithik Roshan, this will be the director-producer's first film with newcomers in the lead. Quoting Karan Johar, "I feel like it's my debut film. Honestly, a lot of work and energy has gone into making SOTY. And more than the film's box-office performance, I hope that the careers I am launching of Varun Dhawan, Siddharth Malhotra and Alia Bhatt take off."

As per reports, distributors have considered the upcoming film by Karan Johar to be a goldmine of sorts. According to distributor Anil Thadani, "More than the trade, what is important to note is the curiosity among the audience at large. Despite featuring newcomers, this is a big-scale film like a Khanstarrer and people are looking forward to watching it in the cinemas. Siddharth, Varun and Alia seem to have already been accepted by the audience."

This simply goes to prove just how well the film could do once released. And the novelty of this Karan Johar directorial venture isn't all that's driving the masses in. the film's soundtrack has received a tremendous response and has set feet tapping across webspace. "After long, we have a complete album that has been so widely appreciated. People are loving Vele as much as they're loving Ishq Wala Love and The Disco Song. I won't be surprised if this breaks the clutter and does big numbers at the box office," says Thadani.

Karan went on to add, "I am sure their parents are going through the same emotions that I am going through right now. It's a very special feeling. This is something that I felt I needed to do. It's a very satisfying emotion."

But I have never made films just for money. I'd never make a film which people would call a package. That would kill me," says Karan. The director has been known to spend extravagantly on his films, all of which have managed to score well at the box office.




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